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Paul W. Farris

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Key marketing metrics
Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning
Marketing metrics
The profit impact of marketing strategy project
Future frontiers in agricultural marketing research
Advertising & promotion management: a manager's guide to theory & practice
Marketing Metrics
Marketing metrics: 50+ metrics every executive should master
Pearson Custom Business Resources Strategic Communication Case Analysis, JOUR 4259
Accounting for the Market Share-Roi Relationship (Report No 89-118)