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Don E. Schultz

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Stand Alone

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace
Building customer-brand relationships
Sales promotion essentials
IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns
Asia Branding
Asia Branding Connecting Brands, Consumers and Companies
Strategic advertising campaigns
Strategic advertising campaigns
Strategic advertising campaigns
The new marketing paradigm
IMC, the next generation: five steps for delivering value and measuring financial returns
Communicating Globally: An Integrated Marketing Approach
Integrated marketing communications
Strategic advertising campaigns