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Jan Callebaut

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Stand Alone

Understanding Chinese Consumers A New Way of Approaching Marketing in Chinese Culture
Colour and Emotion Humanising the Message
Motivational Marketing Research Revisited The Completely Revised Edition of 'The Naked Consumer' with an Original Paper on the Principles of 'Future Watch' by Helmut Gaus
Cross-cultural Window on Consumer Behavior
Cross-cultural window on consumer behavior
Kinderdromen wat kinderen echt willen voor ze 12 zijn
Kinderdromen wat kinderen echt willen voor ze 12 zijn
The Naked Consumer The Secret of Motivational Research in Global Marketing
Act Human
The Naked Consumer Today Or an Overview of why Consumers Really Buy Things, and what this Means for Marketing