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Leyland F. Pitt

Stand Alone

Does corporate entrepreneurshipinfluence innovation in service firms?
Proactiveness and performance: exploring the link with effective selling
On the reliability and validity of the SERVQUAL Instrument: international evidence
Doing and talking: perceptions of discussion quality and group performance in marketing decision making : Leyland Pitt [el al.].
Rethinking marketing: the entrepreneurial imperative
Marketing for managers: a practical approach
Marketing for Managers: A Practical Approach
South African Marketing Cases for Decision Makers
Service Quality in an Information Systems Department Assessing the Internal Gaps
Personal Interaction in Groups Its Effects on Marketing Decision Making
Business-to-Business Marketing
Business-to-Business Marketing A Strategic Approach