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John O'Shaughnessy

Stand Alone

The Marketing Power of Emotion
Why People Buy
Why People Buy
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
The Marketing Power of Emotion
Persuasion in Advertising
Patterns of Business Organization
Business Organization (RLE: Organizations)
Interpretation in Social Life, Social Science, and Marketing
Undermining of Beliefs in the Autonomy and Rationality of Consumers
The Big R: An Internal Auditing Action Adventure
The big "R": an internal auditing action adventure
Persuasion in advertising
Elbs Competitive Marketing
Philosophy of Marketing