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Jochen Wirtz

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Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human (Multicolor edition)
Agentic Artificial Intelligence Harnessing AI Agents to Reinvent Business, Work and Life
Agentic Artificial Intelligence Harnessing AI Agents to Reinvent Business, Work, and Life
Services Marketing in Asia Managing People, Technology, and Strategy
Services Marketing in Asia, Second Edition
Services Marketing: Text, Cases & Readings (Prentice-Hall Series in Marketing)
Services marketing: people, technology, strategy
Perspectives from Asia
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
Crafting the Service Environment