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Michael J. Silverstein

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A La Caza Del Tesoro/ Treasure Hunt
Trading Up
Treasure Hunt
The $10 trillion prize
Treasure Hunt: Inside the Mind of the New Consumer
Trading Up: Tüketiciler Neden Lüks Ürün İster ve Şirketler Bu Ürünleri Nasıl Yaratır?
Women Want More
Treasure Hunt
Women want more: how you can better serve the needs and desires of the world's most demanding customers
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Treasure hunt: inside the mind of the new global consumer
The $10 Trillion Prize