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William O. Bearden

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Stand Alone

Business Week Edition to accompany Marketing
Marketing Looseleaf w/Power Web Package
Marketing (McGraw-Hill/Irwin Series in Marketing)
Marketing Paperback w/PowerWeb Package
Scaling Procedures
Marketing, Principles & Perspectives
Handbook of marketing scales
Marketing
Marketing: principles & perspectives
Color Acetates to Accompany Marketing: Principles and Perspectives Second Edition
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research