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Christopher Lovelock

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Stand Alone

Marketing de servicios
Administracion de servicios
Marketing public transit
Services Marketing in Asia, Second Edition
Product Plus: How Product + Service = Competitive Advantage
Managing Services: Marketing, Operations, and Human Resources
Services Marketing: Text, Cases & Readings (Prentice-Hall Series in Marketing)
Services Marketing: People, Technology, Strategy (4th Edition)
Services marketing: people, technology, strategy
Instructors Manual
Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy