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Kevin Lane Keller

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Administracion Estrategica de Marca
Strategic brand management
Strategic Brand Management: Building, Measuring And Managing Brand Equity
Marketing Management An Asian Perspective
Marketing Management, An Asian Perspective
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Strategic Brand Management, Second Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Best Practice Cases in Branding
Strategic Brand Management (3rd Edition)
framework for marketing management
A Framework for Marketing Management
La marca corporativa: Estratègies de gestió i communicació
Marketing Management
Marketing Management

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Kevin Lane Keller — Books & Biography | Menrva Books | MenrvaBooks