Product Description Contrary to popular wisdom, investing isn't about P/E ratios, technical patterns, momentum plays or 5 star ratings. Investing is about probabilities and statistics and meeting your financial goals for the one life you have to live! Least Risk Investing will show you how to avoid the many investment risks that have negative expected payoffs and how to expose yourself to only those risks that have positive expected payoffs, and then, only to the extent that taking those risks buys you something of value, like achieving your most important lifestyle goals. In investment management there IS a right answer. There IS a right way to invest. Most people who will take the time to learn will significantly increase the probability of achieving their financial and lifestyle goals while decreasing the level of risk in their portfolio. About the Author Mike Gay has been helping businesses and individuals meet their financial objectives since 1983. He holds an MBA in finance, with distinction, from the University of Michigan Graduate School of Business and is a Certified Financial Planner (R). He is also a professor of finance and the founder and managing member of Intellivest, LLC, a Registered Investment Advisor.