Author Description

Product Description Designer will, without doubt, have to toil to turn the 21st century into their era. The management field showed potential in the early 20th century, but it was only through a century of hard work by countless management practitioners and scholars that the art of management was transformed into a clearly defined science of management comprising rigorous theories that are empirically tested. The art of design likewise needs to go through a rigorous process of theorization in order to emerge as the science of design. In this book, author tries to merge "design" and "management" in theorical and practical methods. About the Author Dong-Sung Cho received a doctorate degree from Harvard Business School, and has been Professor of Strategy, International Business and Management Design at Seoul National University. He has been Visiting Professor at Harvard Business School, Duke University, University of Michigan, INSEAD et al.