
Section 1.New fundamentals:How brands can enter the metaverse: build a strategy for the next frontier /by Janet Balis --How NFTs create value: understanding this new asset class /by Steve Kaczynski and Scott Duke Kominers --Stablecoins and the Future of Money: Will central banks and the private sector team up? /by Christian Catalini and Jai Massari --The Future of Contactless Commerce: From "pay by face" to AI shopping assistants /by Mark Purdy --How to Attract Top Tech Talent: New ways to recruit and retain in a competitive market /by Jonathan Frick, KC George, and Julie Coffman --Section 2.Fresh Takes on Mature Tech:What Leaders Need to Know About the Cloud: What's next for your company's most efficient, innovative, and scalable platform? /by Bhaskar Ghosh and Karthik Narain --Say Goodbye to Cookies: Demand personalization and privacy /by Tim Glomb --Could Ransomware Attacks Ultimately Benefit Consumers?: When companies' own money is on the line, they take cybersecurity more seriously /by Rahul Telang --Section 3.AI for the Rest of Us:AI Doesn't Have to Be Too Expensive or Complicated: Move your organization from a big-data approach to a good-data approach /by Andrew Ng --No-Code Platforms Can Bring AI to Small and Midsize Businesses: Soon, anyone will be able to train an algorithm /by Jonathon Reilly --How Warehouse Workers Really Feel About Automation: Employees from around the world share their hopes and concerns /by Joe Lui, Raghav Narsalay, Rushda Afzal, Ida Nair Sharma, and Dave Light --Section 4.Trust Me:Do Your Digital Design Choices Take Advantage of Customers?: Misleading consumers into spending more can hurt you in the long run /by Michael Luca and Fiona Scott Morton --How Digital Trust Varies Around the World: Attitudes, behaviors, environment, and user experience differ widely /by Bhaskar Chakravorti, Ajay Bhalla, and Ravi Shankar Chaturvedi.
Page Count:
192
Publication Date:
2022-01-01
ISBN-10:
1647824524
ISBN-13:
9781647824525
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