It's All About CEM is the only CEM Book in the market which gathers 12 gurus from U.S., Europe and Asia Pacific to share multi-dimensional perspectives and insights on the subject matter of Customer Experience Management. Structured along the lines of Defining, Designing and Deploying CEM, you will find practical tips and hints for CEM, no matter which industry or business your're in. A must read for all customer experience executives and practitioners.