Author Description

The increasing importance of intraregional mineral trade in China, Russia, and Korea has implications for the future of the Canadian mineral sector. This study develops a marketing strategy to meet the challenge of emerging competition and take advantage of rising market opportunities in Korea. The study assesses Korean market potential for Canadian minerals; reviews the Korean cultural background and political and business systems; analyses the strategies that Korean customers employ in procuring foreign minerals; examines the recent developments of Korean mineral imports, including changes in the Korean market shares held by Canada, China, and Russia; analyses China-Korea and Russia-Korea economic cooperation; and investigates the possible diversion of Korea's mineral imports and its overseas mineral development from Canada to Russia and China.