Author Description

Mass Communication is an interdisciplined domain. It can t understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. Mass Communication has a history as long as human civilization. Thus it requires a historical perspective also. This five-volume endeavor is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector s items for all times. A must read endurable and preservable.