Author Description

CPA firms have long searched for the key to unlocking the secrets of practicedevelopment. This book teaches growth-minded firms time-honored tactics thatstill work, how to spend marketing dollars wisely and outpace the competitionwhile embracing bold new ideas. Featuring proprietary methods, documentation, and case studies, it presents cutting-edge advice from three experts who areconsistently acknowledged by Accounting Today as among the Top 100 MostInfluential People in the fiel