Author Description

This text for business and computer science students presents foundation principles for building online businesses and online arms of traditional businesses, combining technical information with real-world examples. After an overview of the Internet, telecommunications, and basic types of Web use for commercial activities, discussion proceeds to Web software and the mechanics of establishing and operating a Web site, with details on business-to-business, business- to-consumer, and government online business. Special emphasis is given to marketing on the Web, online payment, security, and legal issues. Learning features include objectives and summaries, review questions, and assignments. Oz teaches management science and information systems at Pennsylvania State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)