Author Description

Examine today's best practices and key issues impacting international marketing with Czinkota/Ronkainen/Cui's best-selling INTERNATIONAL MARKETING, 11E. This innovative, in-depth resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises open online opportunities. This advanced coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.