Author Description

During the fare wars that shook the airline industry in the early 1990s, one airline forged the way. American Airlines, led by pres. Bob Crandall, effectively changed the face of the airline industry. This book chronicles Crandall's meteoric rise at American Airlines & recounts how he helped to lead one of the most difficult, yet successful, corporate turnarounds in U.S. business history. In 1974, he helped pull American Airlines back from the brink of bankruptcy, oversaw the creation of SABRE, the world's first & largest computer reservation system, helped to essentially invent the modern hub-&-spoke operating system, & pushed American Airlines to make the shift from the regulated to the deregulated market faster & better than any other airline. Photos.