Author Description

A COMPREHENSIVE TEXT BOOK CUM PRACTICE GUIDE ON MALL MANAGEMENTThis book offers a balanced, strategic and practical approach to growing sector of organised retail - Shopping Centres - with resources generated from the author's practical experience in India and abroad, online resources, case studies, industry professionals' experience, etc.A complete guide detailing: Steps to successful establishing of Mall from concept stage to opening of the mall and then managing it further with best practices of CRM marketing, operations, leasing, tenant mix, financing, facilities management, atmospherics, communication mix and other add-ons like entertainment options, its importance, multiplex operations, brand valuation for mall, parking management, food court management, retail demand analysis, etc.Some of the topics discussed comprehensively are: * Retail Management * Real Estate and Shopping Centre Potential in India * Pre-development process: Site selection * How to understand and review a commercial lease * Concept of tenant mix * Shopping Centre Quality Index * Marketing and marketing planning * Major Engineering Equipments * Maintenance management * Operational Formats * Entertainment in shopping * Sources of Revenue * Shopping centres - A macro-economic view * Financial aspects of Shopping Centre Management * Case Studies with Operational Formats