About the Author Frederick H. deB. Harris is the McKinnon Professor of Managerial Economics and Finance at the Babcock Graduate School of Management, Wake Forest University. His specialties are pricing tactics and capacity planning, two topics that ideally integrate functions traditionally ascribed to marketing, operations, and finance. Professor Harris has taught integrative managerial economics, marketing, and finance courses in three business schools in the U.S. and Europe. Professor Harris has published widely in financial and economics journals including Review of Economics and Statistics, Journal of Financial and Quantitative Analysis, Journal of Banking and Finance, Journal of Industrial Economics, and Journal of Financial Markets. From 1988-93, Professor Harris served on the Board of Associate Editors of the Journal of Industrial Economics. His current research focuses on the application of capacity-constrained pricing models to specialist and electronic trading systems for stocks. In addition, he often benchmarks the pricing, order processing, and capacity planning functions of large companies against state-of-the-art techniques in yield management and writes about his findings in journals like Marketing Management and the Journal of Operations Management. Awards and recognitions include: Outstanding Faculty, Inc. Magazine, October 1998, Most Popular Courses, Business Week On-Line 2000-2001, and Outstanding Faculty, Business Week's Guide to the Best Business Schools, 5th - 8th eds., 1997 - 2003.R. Charles Moyer is Dean emeritus, and holds the GMAC Insurance Chair in Finance, at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Professor Moyer has also taught at the University of Houston, Lehigh University, and the University of New Mexico, and spent a year at the Federal Reserve Bank of Cleveland. Moyer earned his BA in Econ