Author Description

"There is definitely no shortage of entrepreneurship books. To find one that is comprehensive enough, in both breadth and depth and yet at the same time, written in a clear and easy way for readers to judiciously absorb the very rich lessons, is quite rare. Making it even more unique, is to find one that also provides detailed guidance of how to use the book, that is firmly supported by a conceptual framework on 'Reading Order for Entrepreneurship.'"from the Foreword by Dr Hooi Den HuanVice-President, Asian Council for Small BusinessSupervisor, Executive Board, Asia Marketing FederationAssociate Professor, Nanyang Technological University, Singapore"... well-written and resourceful book, which is a great contribution to knowledge. Readers will find much to stimulate their thinking and learning. This book is unique in that it links theory and practice."from the Foreword by Dr Joanna PaliszkiewiczProfessor, Warsaw University of Life Sciences – SGGW"This book works very well both for professionals and students as a good source of the key factors of start-up business. I do hope that this will find its way to many hands in the start-up world."from the Foreword by Pekka Kess, (Dr. Sc., Dr. Eng.)Professor, University of Oulun yliopistoIndustrial Engineering and Management, Siikalatva, FinlandPeople like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable.After reading this book, you will be able to find out what your advantages and disadvantages are, especially if you are keen to start a business in Asia. This book might even help you decide whether it is time for you to start-up your own business or not.