Author Description

The book explores the concept of Strategic Marketing and its imperative for marketers. Business houses, which have been condemned in global market due to their poor brand image, have faced similar problems in domestic markets too. This is due to poor quality, lack of clear-cut strategy and lack of adequate soul searching and introspection. The book provides a bird? eye view of theory and practice and suggestions for marketers, to adopt holistic approach to marketing - Strategic Marketing? to build a sustainable competitive advantage