Author Description

Go behind the scenes of phenomenal companies such as Charles Schwab & Co., Mary Kay Cosmetics, Mid-Columbia Medical Center, Intel, Levi Strauss & Co., The Ritz-Carlton, & USAA to learn how they've increased profits by huge percentages. The authors reveal Eight Vital Insights to turn on the people, customers, & profits or your corporation. Vivid stories capture the words & wisdom of real people -- CEOs, managers, front-line workers, even customers. Jargon-free ideas & hands-on exercises move you quickly from Insight to Action. This book offers timeless wisdom that is fun, inspirational, & immediately available to your organization.