Author Description

Product Description Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries). Review...a fascinating series of studies.European Management Journal, Volume 4, Number 3The framework provided by the author will be helpful to managers...Students will find a framework which integrates separate theories of international business literature into a managerial understanding of the multinational company.The Book ExchangeCovering the breadth and variety of business activity that falls under the multinational label, without becoming lost in the complexity, is a difficult task. Yet, it is widely recognized that globalization is increasing and that multinational companies are one of the engines powering the phenomenon. An improved understanding of how, in general, these companies are, or in some cases are not, strategically managed could be of great value. Fortunately Professor Doz's work has proven up to the challenge.The Wall Street Review of BooksProbably the most professional and thorough text available on unauthorised strategy development.Mrockowski Toma 113 Department American University