Author Description

Profiles Of The U.S. Simultaneous Media User includes 55 charts with hard data illuminating how multiple media play into people's lives. Includes information on how simultaneous media use feeds consumer interest in a subject, how it deepens their level of engagement, where to budget your primary advertising and marketing dollars, how to structure complementary media support based on which media platforms suit specific needs, interests, and physical environments, which lifestyle factors you need to account for depending on the day of the week, time of the day, type of information/entertainment accessed, the degree to which it's a solo or shared experience, and how to build promotion campaigns that acknowledge the differences in how adults and children differ in their simultaneous media use.