Author Description

Seminar paper from the year 2019 in the subject Ergonomics, grade: 1,0, FH Campus Vienna - University of Applied Sciences, language: English, abstract: The supposed internationality of the fashion industry is characterized by various forms of racial discrimination. Ongoing subject matters like these should be considered in a sensitive and critical way, when in reality fashion advertisements and editorials regularly lead to controversies. Big fashion brands are regularly critisized for publishing racist advertisements or products. This term paper will discuss different forms of racial discrimination in the fashion industry, exemplified on recent controversies. For this, the focus will be on big fashion brands and magazines. The goal of this term paper is to find out how racial discrimination is expressed in the fashion industry as well as finding ways to fight it. Forms of racial discrimination, dominance of a white and eurocentric beauty idol, and protests against main forms of racial discrimination in the fashion industry will be in the center of attention.