Author Description

This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand. The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.