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Product Description Noted for its accessible tone, clear and concise explanations, and humorous tone to demystify the oft-feared content of the research course, Gay’s text has long been noted as a classic in the field of Educational Research. A practical text focused on the skills needed by competent consumers and producers of educational research, the ninth edition encompasses a clear, down-to-earth approach and retains such mainstay features as research tasks throughout the text that guide students as they create their own research report, published research articles in every methods chapter and a welcomed humorous tone. The new edition builds on its excellence with broadened coverage of qualitative research, expanded coverage of technology throughout, and an exciting new integrated multimedia resource package. From the Back Cover Educational Research: Competencies for Analysis and Applications, ninth editionLorrie R. Gay, Geoff Mills, Peter W. Airasian Educational Research: Competencies for Analysis and Applications, ninth edition, is a practical text focused on the skills needed by competent consumers and producers of educational research. The ninth edition includes: A clear, down-to-earth approach The accessible writing style, clear and concise explanations and humorous tone demystify the research process. (See, for example, pp. 104, 303, and 310.) Tasks are included throughout the text to guide students through the process of creating their own research report. (See, for example, pp. 4, 175, and 461.) Published research articles are now included in every research methods chapter. (See, for example, pp. 189, 226, and 392.)Broadened coverage of qualitative research and expanded coverage of technology throughout the text including:A new chapter on case study research (Chapter 17) How to use online survey research tools (in Chapter 7) and how to use Excel to help organize and analyze data (in Chapters 12 and 13) An integrated multimedia resourceMy