Author Description

1. The Contemporary Crisis of Masculinity: Sport and the Final Frontier?.- 2. Contextualising Masculinity: Between and Beyond Hegemonic, Flexible and Inclusive Masculinity.- 3. Screening Masculinity: Crisis, Promotional Culture, Consumption and Sport.- 4. Flexible Masculinity and Consumer Citizenship in a Global World: David Beckham as Sport Celebrity, Iconic Brand and a Corporate Sponsor's Dream.- 5. Globalization, Corporate Nationalism and Sporting Masculinities in Canada: Molson Beer Advertising and Consumer Citizenship.- 6. Producing and Consuming Liquid Masculinity in New Zealand: The Legacy of the Speight's Southern Man Advertising Campaign.- 7. The Promotional Culture of Hockey Masculinity: The NHL "Inside the Warrior" Campaign.- 8. Once Were Warriors: Haka, Promotional Culture and Māori Masculinity Past, Present and Future.- 9. Policing the Crisis of Masculinity in a Global and Digital Era.