Author Description

Jonkoping International business School being a world-leading center for innovative and international research and education within entrepreneurship and business renewal, is now focusing on the delivery of its strengths through a sub-mission of “JIBS Going Global”. Part of this sub-mission as the objective of the this business plan i.e., “JIBS to UK” we have developed a model of delivering the JIBS culture in the target market, called Emancipator Model. By adopting this approach, JIBS message is going to be picked up during this scan of the UK market and will spread following Fission Reaction principle.