Author Description

Digital is transforming industries and challenging long-established companies. And it is inevitable; it will come to every sector and impact every organisation at some stage. It is a question of when, not if, this happens and how big the impact will be. And for some it will mean disruption – often caused by a start-up that is using technology to enable new business models, products, services and experiences. But there is a lot more to digital than technology. These new players have also built a new type of business with capabilities that enable them to succeed in the technology-enabled markets that are the real story of digital. To rise to the challenge of operating in this new type of market and to avoid becoming the next victim of disruption, established organisations need to build these capabilities – they need to transform for digital. This transformation will take time – potentially years – to complete. But digital is happening now and disruption could happen at any time. In Digital Uncovered, Ian Cox cuts through the hype and noise to explain what leaders of established businesses really need to know about digital. He describes a dual strategy that balances the short-term need to embrace digital with the long-term requirement of building an organisation that can compete in digital markets. He also provides clear and practical guidance for executing both strands of the dual approach and, through the use of case studies, demonstrates how small and large businesses from different industries are already using this dual strategy to survive and thrive in the digital age.