Author Description

Hear the wisdom of the world's leading direct marketing companies with analysis of their track records and the key growth strategies to which their success can be attributed from Bob Stone -- one of the pioneers of the direct marketing industry. You'll go behind the scenes and into the private offices of 13 noted direct marketing organizations, from Spiegel and Helzberg Diamonds to the Leo Burnett Company and Rodale Press, discovering how you too can overcome obstacles and turn fledgling ideas into long-term profits.