Author Description

If you are one of the 6.5 million people starting a new business this year, and you are not familiar with the importance of financial statements-this book if for you. This book is different because it is directed specifically at aspiring entrepreneurs and new business owners-the folks who may be struggling to understand the value and use of financial statements in their business. To many budding entrepreneurs, the use of financial statements is a mystery-in spite of all forms of dissertations presented by accountants, MBAs, and academicians. Foster is a successful entrepreneur and CEO who wrote this book to remove some of the shrouds of mystery surrounding small business financial statements... their use and their value. With this book you will be able to: Discover the importance of good accounting practices. Learn the basic concept of financial statements. Turn financial statements into a useful management tool. Analyze your small business cash flow. Learn about financial statement audits. And much more. All of this is from the entrepreneur's point of view-not from the accountant's or academician's lofty views. This book is one of Foster's Small Business Primer Series, where a "Primer" is defined as any book of elementary principles.