Author Description

The mismating of paradigm to subject has resulted in an increasing number of problems for social psychologists in their investigations and a subsequent lack of progress in the discipline. Rosnow discusses these problems in detail and breaks new ground by formulating alternative paradigms to supplement experimentalism. "A conscientious summary of the rise and multiple shortcomings of the experimental method in social psychology." --Contemporary Psycholgy. "A short but rare overview of social psychology today, yesterday, and tomorrow... Highly recommended." --Choice