Author Description

Canadian Heritage and other agencies commissioned a study to assess the potential markets for ecotourism in British Columbia. This report presents the results from the study component that conducted a telephone survey of the ecotourism travel trade. The report includes a description of the travel trade and its ecotourism product offerings, client characteristics and trip preferences, and the potential for Alberta and British Columbia as ecotourism destinations. The report also notes emerging market trends in ecotourism and summarizes the results of group discussions with travel trade representatives on their perceptions and observations of nature/adventure and cultural tourism.