Author Description

This report discusses the major market and product trends impacting on the tourism and recreation. After an introduction on worldwide tourism and on Ontario tourism in particular, the second section of the report summarizes tourism market trends by subsectors segmented according to demographics, personality traits, geographic origin, and purpose of trip. Section three reviews tourism product trends by product segment, including amusement attractions, culture/arts, festivals or special events, adventure and nature tourism, shopping, tours, and recreational activities such as hiking, skiing, boating, and camping. This section also discusses trends impacting on tourism support products and services such as hotels, restaurants, and visitor centers. Section four analyzes trends in tourism marketing and communications. The final section summarizes the implications of the report for tourism development in the Lake Ontario Greenway.