This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 4th Business Innovation Sustainability and Technology International Conference (BISTIC) 2024 that will be held on July 25th, 2024. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2024 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.