Author Description

What does it take to not only survive but thrive as a founder? In The Adaptive Innovator, Greg Moran and Ira Grossman reveal a groundbreaking leadership framework based on research into successfully exited founders. Told as a leadership parable, the book follows Alex Parker, a struggling entrepreneur whose SaaS company is on the brink of failure. With investors losing confidence and his team burned out, Alex is forced to confront the uncomfortable truth: what got him here won't get him to the next level. Guided by an unexpected mentor, Alex embarks on a journey of transformation, uncovering the four essential traits of an Adaptive Innovator: - Creative Resilience - Learning to pivot under pressure and see challenges as opportunities. - Humble Assertiveness - Leading with confidence while empowering the team. - Balanced Risk-Taking - Making bold but strategic moves to fuel growth. - Strategic Accountability - Taking full ownership of both successes and failures. Through real-world insights woven into a compelling story, The Adaptive Innovator provides a playbook for founders, executives, and investors looking to scale effectively, adapt to change, and build companies that last. If you're an entrepreneur navigating growth, uncertainty, or preparing for an exit-this book is for you.