Author Description

What does it take to not only survive but thrive as a founder?In The Adaptive Innovator, Greg Moran and Ira Grossman reveal a groundbreaking leadership framework based on research into successfully exited founders. Told as a leadership parable, the book follows Alex Parker, a struggling entrepreneur whose SaaS company is on the brink of failure. With investors losing confidence and his team burned out, Alex is forced to confront the uncomfortable truth: what got him here won’t get him to the next level.Guided by an unexpected mentor, Alex embarks on a journey of transformation, uncovering the four essential traits of an Adaptive Innovator:• Creative Resilience – Learning to pivot under pressure and see challenges as opportunities.• Humble Assertiveness – Leading with confidence while empowering the team.• Balanced Risk-Taking – Making bold but strategic moves to fuel growth.• Strategic Accountability – Taking full ownership of both successes and failures.Through real-world insights woven into a compelling story, The Adaptive Innovator provides a playbook for founders, executives, and investors looking to scale effectively, adapt to change, and build companies that last.If you’re an entrepreneur navigating growth, uncertainty, or preparing for an exit—this book is for you.