The newest release in the cutting edge iA bookazine series, volume #3 explores thetheme of Emotive Styling. Series-editor Kas Oosterhuis emphasizes the urgency of developing a style for a non-standard architecture based on complex geometryand interaction design. Featured are papers, educational reports, workshops, dialogues and related information on this new subject along with an engaging interview by Gijs Joosen with BMW design director Chris Bangle. This noted journal brings together interdisciplinary writings on the topic of Interactive Architecture from researchers, students, guest lecturers from Hyperbody, in the Faculty of Architecture at the Delft University of Technology, along with experts from various other organizations.