Pro Data Visualization with Microsoft Business Intelligence is a user-focused book, helping you understand the latest thinking behind data visualization. You’ll learn to apply visualization principles to your own data using Microsoft's business intelligence applications. By applying the appropriate data visualization techniques to your data, you can comfortably go beyond the wizards in the suite of data visualization applications available from Microsoft—applications such as Project Crescent, SQL Server Reporting Services, and PowerPivot. You’ll gain the skills to apply data visualization principles in transforming your business data to business intelligence. Presents the latest research findings on data visualization Illustrates data visualization principles in practice Teaches how to apply data visualization specifically in Microsoft's business intelligence applications, such as Project Crescent, PowerPivot, and Reporting Services What you’ll learn Understand the rationale behind data visualization Choose appropriate data visualizations for your data Apply the Business Intelligence Semantic Model in Microsoft’s Business Intelligence Suite Create visualizations through Project Crescent and PowerPivot Discover gems of intelligence from unstructured data visualizations Become conversant with key debates in the field of data visualization Who this book is for Pro Data Visualization with Microsoft Business Intelligence is aimed at business analysts and managers who want to derive business insights from articulate data visualizations based on the latest cognitive psychology research. This book is intended for data-oriented individuals who want to move from a reliance on wizards to a knowledgeable application of data visualization principles. The book will help those who want to discover the stories that their