Over 40 recipes for designing professional dashboards by implementing data visualization principles About This Book Utilize the features of Tableau to create, design, and develop effective, beautiful dashboards Use data visualization principles to help you to design dashboards that enlighten and support business decisions Explore Tableau's functionality with practical lessons that help you to build your own solution as you progress through the book Who This Book Is For If you are a business user or developer who wants to use Tableau to create dashboards that use data visualization theory and techniques, this is the book for you. Whether you are new to Tableau or an expert, with this book you will be able to master data visualization and put it into practice, creating Tableau dashboards that make a difference in your organization. What You Will Learn Customize your designs to meet the needs of your business using Tableau Use Tableau to prototype, develop, and deploy the final dashboard Communicate and share your dashboards internally within the business, or externally with the rest of the world via Tableau public Integrate your data to provide mashed-up dashboards Be inspired with color, motion, and other design tricks when designing dashboards Formulate your business rules into Tableau formulae that you can reuse Consider your business users and data consumer needs as you learn about color theory and psychology and put them into action In Detail With increasing interest and enthusiasm for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across the business. The deceptively simple Tableau interface hides a