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Version:0.9 StartHTML:0000000105 EndHTML:0000004836 StartFragment:0000000141 EndFragment:0000004796 With the rapid development of the global economy, the competition in the automotive industry has become increasingly fierce. Choosing one's own company's research and development of automotive products from the dozens of new car models introduced each year and making those products stand out in the ever-changing and harsh market competition is a challenge that every automotive company must face. Most companies have not yet established a corresponding concept for automotive research and development, and automotive R&D management is often crude, simplistic, and relies on outdated tools, lacking a comprehensive management system. Consequently, enterprises are confronted with very specific management challenges in research and development: how to establish an innovative automotive R&D system, how to enhance the level of automotive R&D management, and how to structure an automotive R&D management system. Among these, structuring the automotive R&D management system is undoubtedly the foremost concern for enterprises. Undoubtedly, taking the lead and continuously introducing competitive automotive products to meet customer demands is the only way to gain a competitive advantage. However, determining what kind of automotive products can win customers, ensuring that automotive product development adheres to the planned process, reducing the automotive product development cycle, lowering development costs, improving product quality, and effectively implementing projects are all crucial. Additionally, establishing an effective knowledge platform, managing R&D technical talents, and maintaining a long-term, effective solution to these challenges during the automotive product development process are essential prerequisites. For any internationally competitive enterprise, research and developme