
Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
Page Count:
40
Publication Date:
2019-01-01
ISBN-10:
9814881384
ISBN-13:
9789814881388
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