Author Description

What value does your company put on creativity? John Kao has challenged management to exploit the most valuable asset in the corporation: the creative minds of its people. Like jazz musicians in a jam session -- playing off one another to create new sounds -- managers themselves must master the skills of creativity to reap unprecedented returns. Kao shows how high-performance companies around the world have learned the lessons of creativity to leap ahead of their obsolete competitors. They practice a new managerial mindset, & they have learned to leverage information technology to enhance creative collaboration.