Author Description

This publication is the outcome of a major survey conducted between June 1988 and January 1989 on the values and lifestyles of Singaporeans aged 1540. It contains detailed information on 2,000 respondents profiled by age, race, religion and income, covering areas such as values and personalities; life aspirations; leisure activities, buying behaviour; and media and reading habits. Also included as appendices are extensive statistical data that should be of particular interest to marketers for strategic planning, and academics using them as data source for further research.