Author Description

Social Psychology is thriving. As a relative youngster on the psychological block, social psychology has some difficult developmental periods. By attempting to formulate a perspective on human social behavior that would, in the early view of Gordon Allport, consider the influence of other people on thoughts and feelings as well as on behavior, social psychology set itself an ambitions and challenging agenda. Many investigators have been drawn to this agenda over the years, hoping to provide a better understanding of the human being as a social animal. As the field of Social Psychology has developed and strengthened, so has this text. There is much new material in the present edition that reflects this growth. - Theories and Explanations - Methods of studying Social Behavior - Social Knowledge - Communication - Attitudes And Behavior - Attitude Change - Social Influence & Personal Control - Affiliation, Attraction & Love - Social Psychology of Sexual Behavior - Aggression & Violence - Prosocial Behavior - Group & Individual Differences - Behavior In Groups - Intergroup Relations - Interpersonal Behavior & the Physical Environment - Social Psychology & Society