Author Description

Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasizing the exceptional significance today of effective brand identity.